Case Study: Nixon cuts bot traffic 90% and recovers conversion rates with Nostra Edge Protect

Nixon cuts bot traffic ~90% in hours with Nostra

Nixon, an iconic watch and accessories brand, was facing a significant challenge with repeated surges of automated bot traffic in April and early May. This bot traffic severely polluted their website data, causing their conversion rate to appear alarmingly low and corrupting the audience data used for marketing channels. To address this, they turned to the vendor Nostra and deployed its Edge Protect service.

Nostra implemented its Edge Protect solution on May 8, which filters bot traffic at the network edge before it can reach the site. The results were immediate, with a roughly 90% reduction in daily bot sessions occurring within hours. This cleanup of traffic data allowed Nixon's true conversion rate to become visible again, which recovered to a level approximately ten times higher than during the bot attack. The solution from Nostra provided the brand with clean, reliable data for all business decisions.

Nixon