Case Study: Marcella NYC cuts bot traffic 94% overnight with Nostra Edge Protect

Marcella NYC cuts bot traffic 94% overnight with Nostra

Marcella NYC, a women's fashion ecommerce brand, faced a severe bot attack that polluted its analytics and consumed bandwidth. At its peak, bot traffic reached 54% of human sessions, distorting marketing data and reporting. The brand turned to Nostra and its Edge Protect service for a solution.

Nostra deployed its Edge Protect solution in hours, which filtered malicious bot traffic at the network edge. The result was an immediate 94% reduction in bot sessions overnight, returning Marcella NYC's bot-to-human ratio to a normal baseline of 12% within a week. This restored the accuracy of their analytics and ad audiences.

Marcella NYC