Nostra
42 Case Studies
Case Study: La Belle Perfumes Rebuilds Attribution and Boosts ROAS with Nostra Edge ID
A Nostra Case Study
La Belle Perfumes boosts Meta ROAS 90.4% with Nostra
La Belle Perfumes, a leading online fragrance retailer, faced a challenge with lost customer attribution across its marketing platforms. Due to privacy changes and shrinking cookie lifespans, their retargeting efforts on Meta and Klaviyo were breaking down, causing a decline in reported return on ad spend. They partnered with the vendor Nostra to address this visibility issue using their Edge ID solution.
Nostra implemented its Edge ID technology to reconnect fragmented user sessions across Meta, Google, and Klaviyo. This provided persistent identification, allowing La Belle Perfumes to accurately track customer journeys. The results were significant: a 90.4% increase in Meta ROAS, a 106% lift in abandoned cart captures with Klaviyo, and a 28.56% revenue increase from Google Ads, all achieved without increasing their advertising budget.
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