Case Study: Kut from the Kloth achieves 17.01% CVR lift with Nostra

Kut from the Kloth boosts CVR 17.01% with Nostra

Kut from the Kloth, a premium denim and apparel brand, partnered with the vendor Nostra. The brand operates in a trust-sensitive category where site speed is critical, as a slow experience can cause shoppers to abandon their purchase, especially on mobile devices and for first-time visitors.

Nostra implemented its performance-based service, committing to a minimum 3% conversion rate lift. The results were measured through a live holdout test on production traffic. After a full year, Nostra's solution drove a 17.01% increase in conversion rate for Kut from the Kloth, significantly exceeding the guaranteed minimum and demonstrating a sustained, compounding impact on revenue.

Kut from the Kloth