Case Study: Jones Road Beauty improves site performance and conversion rate with Nostra AI

Jones Road Boosts Site Performance and CVR with Nostra AI

Jones Road Beauty, a clean beauty brand, faced performance issues on its media-rich e-commerce site. Slow-loading pages and third-party integrations were negatively impacting user experience and conversion rates. The brand partnered with Nostra AI to address these speed and optimization challenges without overextending its small internal team.

Nostra implemented its Edge Delivery Engine™ and Crawler Optimization solutions. This resulted in a 68% reduction in Time to First Byte (TTFB), a rise in conversion rate, and all Core Web Vitals passing Google's standards. These improvements by Nostra boosted the brand's return on ad spend and freed up internal resources to focus on growth.

Jones Road Beauty

Cody Plofker

Chief Marketing and Revenue Officer