Case Study: Kate Hewko increases conversion rate by 30% with Nostra

How Kate Hewko used Nostra to increase CVR by 30%

Kate Hewko, an eCommerce fashion brand, faced the challenge of slow site speeds that were negatively impacting its conversion rate and return on ad spend. The brand's reliance on paid marketing meant that a laggy site was causing it to waste money as visitors would quickly bounce. Vendor Nostra was engaged to help solve this issue using its Edge Delivery Engine™ product.

Nostra's solution was implemented quickly with minimal effort, requiring only a code snippet to be added. The Edge Delivery Engine™ dramatically accelerated the site, making the online shopping experience feel instant and frictionless. As a result, Kate Hewko saw its Time to First Byte improve from 401ms to 101ms and achieved a 30% increase in its conversion rate, making its marketing spend more profitable.

Kate Hewko

Chrissy Hudson

Director of Business Development