Case Study: Forever 21 boosts website performance and organic traffic with Nostra AI

Forever 21 Accelerates Website Performance and Boosts Organic Traffic with Nostra AI

Forever 21, a major fast-fashion retailer, faced significant website performance challenges that were causing slow page loads, high bounce rates, and poor search engine visibility. These issues were negatively impacting user experience and SEO. To address this, Forever 21 partnered with vendor Nostra to leverage their AI-powered solutions, specifically the Edge Delivery Engine and Crawler Optimization.

Nostra's implementation led to remarkable results for Forever 21, including a 59% acceleration in page load times and a 53% reduction in Time to First Byte (TTFB). Furthermore, crawl speed increased by 166%, dramatically improving organic search visibility. These quantifiable improvements in Core Web Vitals and overall site performance provided a better user experience and positioned the brand for greater online growth.

Forever 21

Ryan Hofmann

VP of CRM and Channel Marketing