Case Study: Fair Harbor achieves faster site speed and higher AOV with Nostra

Fair Harbor boosts AOV by $3.50 with Nostra

Fair Harbor, an apparel brand focused on sustainability, faced a challenge as its product catalog grew: slow website load times were disrupting the shopping experience and suppressing conversion potential. This performance friction was particularly critical given their visually rich site and increasing mobile traffic. To address this, they partnered with the digital performance vendor Nostra.

Nostra implemented a high-speed experience for Fair Harbor, optimizing core web vitals. The solution led to a 37% decrease in Time to First Byte and a 15% improvement in Largest Contentful Paint. These technical improvements translated into significant business results, including a $3.50 increase in average order value and more product page views per session for users on the faster experience, demonstrating how Nostra’s speed enhancements directly boosted revenue.

Fair Harbor