Case Study: Clocks and Colours Boosts Site Speed and Conversions with Nostra

Clocks and Colours lifts conversions 10% with Nostra

Premium jewelry brand Clocks and Colours faced performance challenges on its media-rich ecommerce site. The brand's immersive visual storytelling, which included high-resolution videos and imagery, was causing slow load times, particularly on mobile. These issues were negatively impacting SEO, Core Web Vitals, and creating friction in the customer conversion journey. To address this without sacrificing its bold visual identity, Clocks and Colours partnered with vendor Nostra and its AI optimization layer.

Nostra implemented a solution featuring dynamic content optimization and faster image and video delivery. This resulted in significant improvements to key metrics: a 22% faster Time to First Byte, a 14% faster First Contentful Paint, and a 12% faster Largest Contentful Paint. Most importantly, these performance enhancements drove a 10% lift in conversions for Clocks and Colours, proving that Nostra delivered both speed and revenue without compromising the brand's premium visual experience.

Clocks and Colours