Case Study: Carve Designs achieves 55% faster TTFB and 12.8X ROI with Nostra

Carve Designs boosts mobile conversion 6.03% with Nostra

Carve Designs, a coastal women's swim and active apparel brand, faced the challenge of latency on its mobile-heavy e-commerce site. This was a critical issue as their shoppers, often browsing on mobile devices, are highly sensitive to trust cues and page load speed, where hesitation can directly lead to lost sales. To address this, they partnered with the vendor Nostra.

Nostra implemented its solution through a live production A/B test, accelerating the site's top 10 most-trafficked URLs. This resulted in a more than 55% reduction in Time to First Byte (TTFB). The speed gains translated directly into a 6.03% lift in mobile conversion rate and a 5.76% increase in mobile revenue per visitor, ultimately compounding into a 12.8X return on investment for Carve Designs.

Carve Designs