Case Study: Birdies achieves a 4% increase in revenue per user with Nostra

Birdies boosts revenue per user by 4% with Nostra

Birdies, a modern women's footwear brand, faced a significant challenge as its slow website speed was negatively impacting SEO and mobile conversion rates. With 70% of its traffic coming from mobile users, the company recognized that latency was a major cause of cart abandonment. After unsuccessful in-house efforts to clean up excess code on its Shopify site, Birdies sought a cost-effective and quick-to-implement solution from vendor Nostra.

Nostra implemented its Edge Delivery Engine™ with an onboarding process that took just 15 minutes. The solution delivered instant results, achieving a remarkable 4% increase in revenue per user within 30 days compared to a holdout group. Birdies also dramatically improved its Time to First Byte from 1380 ms to 170 ms. Beyond the measurable impact, Nostra provided significant cost savings by freeing up developer resources and offered dedicated customer service, establishing itself as a valuable long-term partner.

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