Case Study: XICA strengthens data-driven media valuation and brand identity with NOSIGNER

XICA launches ADVA in 2020 with NOSIGNER

XICA, a company specializing in data science and advertising analytics, faced the challenge of demonstrating the value of traditional mass media advertising in an era where its effectiveness was difficult to measure and budgets were being cut. They partnered with the design firm NOSIGNER for a comprehensive branding project to more clearly establish their business operations and philosophy of using data science to innovate the marketing industry.

NOSIGNER developed a complete visual identity for XICA, including a corporate logo with an asterisk motif symbolizing the blossoming of talent and a gradient representing all forms of media. They also created the concept and name for XICA's new service brand, "ADVA," which visually communicates its dual purpose to determine ad value and add value. Through this strategic branding effort by NOSIGNER, XICA was positioned for a new start, aiming to maximize investment in creativity and properly evaluate advertising for a future where marketing budgets can be used more appropriately.

XICA