Case Study: Shizuoka City builds a world-class cultural city with ON STAGE SHIZUOKA by NOSIGNER

Shizuoka City builds a world-class cultural city with NOSIGNER in 2019

NOSIGNER was engaged by Shizuoka City to help redefine its character and boost its profile as an international destination. The city, despite being a highly-rated place to live, struggled to attract foreign tourists and fully express its uniqueness amidst competition from other regional cities. The challenge was to create a branding strategy that would communicate Shizuoka's potential as a world mecca for performing arts to both a global audience and its own citizens.

NOSIGNER developed the "ON STAGE SHIZUOKA" branding concept, envisioning the entire city as a theater. The solution included a civic symbol designed to look like Mt. Fuji floating in the ocean, which was applied across posters, flags, and banners. NOSIGNER's work focused on symbolizing large-scale world events and fostering civic pride by emphasizing that the citizens themselves were the leading roles. This led to an increase in visitors and helped establish Shizuoka's position as a world-class cultural city.

Shizuoka City