Case Study: Relations Inc boosts organizational vitality with NOSIGNER branding and rebrand strategy

Relations Inc rebrands with NOSIGNER, inspired by Japan’s 6% employee engagement gap

Relations Inc., a Japanese consulting firm specializing in cost optimization and organizational revitalization, sought to better communicate its unique value as a teal organization. The firm engaged the design studio NOSIGNER to manage a comprehensive rebrand that would more effectively express its service philosophy and company purpose.

NOSIGNER co-created a new "Vital Management" philosophy with the client and developed a complete branding system. This included a logo that visually represents weaving relationships, a full suite of branded stationery, and a website designed to express the appearance of life force. The rebranding successfully helped Relations Inc. renew its purpose to "bring life to the company" and provided the tools to visually communicate the honest relationships it creates with clients.

Relations Inc