Case Study: Ohkawa Printing achieves sustainable rebranding and stronger SDGs recognition with NOSIGNER

Ohkawa Printing becomes Japan’s leading SDGs initiative with NOSIGNER after 100+ years

Ohkawa Printing, a long-established printing company in Yokohama, faced the challenge that its groundbreaking environmental efforts, including being the first in Japan's printing industry to undertake "zero CO2 print," were not well recognized. The value of its sustainable printing was not sufficiently exposed to customers. The company engaged the design firm NOSIGNER for a rebranding and design strategy service to address this.

NOSIGNER re-branded the company by defining the term "environmental printing" and applying it to the brand's identity. The solution included a new website that visualized customer contributions to the environment and a symbol mark certifying "zero CO2 print." The firm also art-directed a sustainable desk calendar and designed business cards that reflected the company's unique identity. As a result, Ohkawa Printing received the Japan SDGs Award Partnership Award in 2018. The rebranding led to a rapid increase in lecture requests from across the country and steady business growth, establishing the company as a leader in Japan's SDGs business.

Ohkawa Printing