Case Study: Midori achieves a 1.7x sales increase with NOSIGNER's XS branding and packaging redesign

Midori boosts sales 1.7x with NOSIGNER

Midori, a stationery maker, faced sluggish sales for its long-established Color Stationery series. The vendor, NOSIGNER, was tasked with revamping the brand to address this challenge and re-establish its market appeal.

NOSIGNER redefined the brand by shifting its focus to the product's key feature: its compact size. The series was rebranded as "XS" (Extra Small), with new packaging and a communication strategy that heavily emphasized the products as the world's smallest and most portable. This solution, which included redesigned graphics and a reduction in plastic packaging, successfully extended the product's life cycle. The revamp resulted in a 1.7x sales increase despite a higher price point and expanded distribution to convenience stores nationwide.

Midori