Case Study: Machi Mirai. Co., Ltd. builds a circular renewable energy brand with NOSIGNER

Machi Mirai. Co., Ltd. expands e.CYCLE to 0.1% of Japan’s renewable energy with NOSIGNER

Machi Mirai. Co., Ltd, a company focused on renewable energy aggregation, faced the challenge of promoting its service, then known as "Good Around." The details and principles of their service, which aimed to create a circular energy system within local communities, were difficult to grasp, impeding its widespread adoption. To overcome this barrier and revitalize their brand, they engaged the design firm NOSIGNER.

NOSIGNER executed a comprehensive rebranding, renaming the service "e.CYCLE" and creating a new "e." logo and branding strategy to streamline its identity and future services. This clarified the service's mission and helped visualize it as a national network. As a result, e.CYCLE grew into a platform distributing approximately 0.1% of all renewable energy in Japan, and Machi Mirai provided consulting to 15% of the municipalities selected as model decarbonization areas in FY2022.

Machi Mirai. Co., Ltd