Case Study: Kansai Electric Power Company promotes decarbonized living with NOSIGNER’s CQ brand

Kansai Electric Power Company launches CQ with NOSIGNER for a carbon-neutral future by 2022

Kansai Electric Power Company, Japan's second-largest electric utility, faced the challenge of making the abstract goal of decarbonization feel personally relevant and actionable for individuals. To promote a shift toward decarbonized living, they partnered with the design firm NOSIGNER to develop a new service brand.

NOSIGNER developed "CQ" (Carbon Neutral Quotient), a new intelligence index and lifestyle brand that visualizes one's decarbonization efforts with a score. The solution included creating the concept, logo, motion design, and app interface for the accompanying CQ Bank financial service. As a proof of concept, CQ collaborated with a music festival to achieve carbon neutrality through engagement and donation programs, using specially designed promotional items to reframe environmental action as a positive movement.

Kansai Electric Power Company