Case Study: East Japan Railway Company boosts East Japan snack sales with NOSIGNER's Oyatsu TIMES brand

East Japan Railway Company grows Oyatsu TIMES sales 3x with NOSIGNER

The customer, East Japan Railway Company, faced the challenge of supporting small and mid-sized food enterprises in East Japan that were suffering from harmful rumors and reputational damage following the Great East Japan Earthquake and the Fukushima Daiichi Nuclear Power Plant accident. The vendor NOSIGNER was enlisted to help revitalize the region and its producers.

NOSIGNER created the "Oyatsu TIMES" confectionery brand, which featured a newspaper-like package design that highlighted producer stories and travel information. This solution, distributed via JR's cargo networks, achieved sales of approximately 300% of expectations and expanded to around 30 products, significantly contributing to the economic recovery of the affected areas.

East Japan Railway Company