Case Study: Aqua Ignis boosts regional tourism with NOSIGNER's rebranding

Aqua Ignis attracts 1 million visitors a year after rebranding with NOSIGNER

Aqua Ignis, a resort complex in Yunoyama Onsen, Japan, faced the nationwide challenge of revitalizing a hot spring facility after a decrease in tourism demand. They engaged the design firm NOSIGNER to lead a comprehensive rebranding project to reposition the facility as a destination for global travelers and maximize its value by connecting the local culture to modern life.

NOSIGNER developed a new brand identity for Aqua Ignis, creating a symbol mark that fused motifs of local sacred deer with fire and water, and a logotype blending classic and modern typefaces. The vendor also established a photography strategy and applied the new branding across all touchpoints, from signage to the website. This solution contributed to the resort's rapid growth, increasing annual visitors to over one million, about four times the pre-relocation figure, and establishing it as a successful example of regional revitalization.

Aqua Ignis