Case Study: Anything achieves global sales growth with NOSIGNER's rebrand and packaging design

Anything boosts sales 2.2x with NOSIGNER

Anything, a traditional Japanese apron maker, faced the challenge of declining sales and the potential disappearance of its craft. The unique texture and pattern of its "ichi-gō Maegake" aprons were not visible in their standard plastic packaging, making them hard to display and sell. NOSIGNER was enlisted to help rebrand the company and innovate its sales strategy.

NOSIGNER designed a miniature apron-like paper package, printed on rice bags, which showcased the product's pattern and texture. This sustainable design improved the in-store experience and removed plastic. The rebranding also included a logo blending Chinese and European characters to reflect the company's heritage. As a result, sales increased by 2.2 times over four years, and the aprons are now sold in approximately 30 countries, gaining global recognition.