Case Study: AGC achieves doubled Milano Salone attendance with NOSIGNER's Amorphous installation

AGC doubles Milano Salone attendance with NOSIGNER

The customer, AGC (Asahi Glass) Inc., the world's largest glass maker, sought to effectively communicate the characteristics and new values of glass at the world's largest design festival, Milano Salone. They partnered with the vendor NOSIGNER to create an installation that would stand out and approach the original potential of the event, moving beyond a conventional manufacturer presentation.

NOSIGNER designed "Amorphous," an installation that reproduced the molecular structure of glass enlarged by one billion times using approximately 5,000 sheets of chemically strengthened glass. This solution communicated the substance's value from both artistic and scientific perspectives. The exhibition recorded twice as many visitors as the previous year, was featured in many media outlets, and won multiple prestigious design awards, including the Red Dot Award. The project also led to new technological developments for AGC.

AGC (Asahi Glass) Inc