Case Study: CelticMKE unifies its house of brands and boosts visitor engagement with Northwoods Web Solutions

CelticMKE boosts Irish Fest website visits 66% with Northwoods Web Solutions

CelticMKE, home to Milwaukee Irish Fest, needed to clarify its brand identity and better represent its year-round cultural programs beyond its signature festival. The organization turned to its digital partner, Northwoods Web Solutions, for a strategy to unite its diverse offerings under a new name and create a cohesive online experience for its varied audiences.

Northwoods Web Solutions developed an umbrella website strategy, creating CelticMKE.com as a central hub with prominent navigation to all of the organization's digital properties. This solution allowed users to easily understand how the different brands were connected while finding information specific to their interests. As a result of Northwoods' strategy, the Irish Fest website saw a 66% year-over-year increase in visits, demonstrating the significant impact of the rebrand and improved user experience.

CelticMKE