Case Study: MaRS Discovery District achieves streamlined content delivery and higher entrepreneur engagement with Northpass

MaRS Discovery District - Customer Case Study

MaRS Discovery District, a resource hub for entrepreneurs, faced a fragmented content delivery system—materials were scattered across YouTube, their website, and in-person workshops—making it hard for users to find and engage with learning resources. Seeking a centralized, data-driven solution with strong integrations and SSO, they chose the Northpass learning platform to deliver a more engaging, trackable experience.

Northpass deployed the platform quickly—opening the dashboard and allowing content population in less than a day—and provided integrations with tools like Google Analytics and Salesforce plus native analytics to support data-driven content decisions. The result was a dramatic improvement in engagement, stronger comprehension and movement through course content, and a streamlined, automated delivery process that lets MaRS Discovery District’s lean team focus on creating great content while planning future SSO-enabled onboarding integration.

MaRS Discovery District

Aislinn Malszecki

Manager, Online Learning Strategy