Case Study: Primary Market Research Company boosts efficiency and cuts time to market with Northern Light

Primary Market Research Company - Customer Case Study

Primary Market Research Company worked with Northern Light to solve a major knowledge management challenge: primary market research was scattered across business units worldwide, siloed by geography, and difficult to search using only tags and metadata. This made it hard to find prior research, slowed responses to regulatory requests, delayed product and marketing decisions, and created inefficiencies in reusing existing licensed research.

Northern Light implemented a global market research knowledge management platform with its Search Engine, indexing full-text content and supporting precise search capabilities such as Boolean, proximity, phrase, concept, and date searching. The solution enabled a “Search SinglePoint First” workflow and enterprise-wide self-service access with strict permissions, helping the company save $1 million per month in avoided studies, reduce regulatory response time from 135 staff days to 45 staff minutes, triple staff productivity, cut time to market by six to nine months, and generate $2 billion in annual revenue gains.