Case Study: Market Intelligence Company achieves higher content usage and ROI with Northern Light

Market Intelligence Company - Customer Case Study

Market Intelligence Company worked with Northern Light to solve a major content discovery problem: the company licensed 35 syndicated market intelligence sources, but thousands of employees across product management, marketing, sales, product development, and M&A struggled to find relevant information because they had to search each source separately. The company also needed better ways to consolidate usage data, reduce duplicate research, and improve knowledge management while lowering infrastructure and legal exposure.

Northern Light implemented a market intelligence research portal, SinglePoint, that aggregates and indexes content from all licensed providers and offers seamless click-through access with subscription-rights management. The results were significant: market intelligence users grew from 5,000 to 23,000 in two years, 97% of content was integrated automatically, and 90% of purchases were centralized. Northern Light also helped reduce secondary market research purchases by 10%, delivering ROI of millions of dollars annually.