Northern Commerce
70 Case Studies
A Northern Commerce Case Study
Stormtech, an international performance apparel brand, sought to expand into the retail market and needed a strategy to maximize its exposure to this new audience while efficiently driving revenue. Northern Commerce was engaged to help address this challenge through digital commerce strategy and integrated marketing campaigns.
Northern Commerce implemented a full-funnel advertising approach on Facebook and Google, using persona-based targeting and dynamic ad creative. This strategy led to a dramatic 86% reduction in cost per acquisition within the first quarter and a 220% increase in website revenue for Stormtech.