Case Study: Rexall boosts app installs and engagement with Northern Commerce

Rexall boosts app installs 69% with Northern Commerce

The customer, Rexall, a major Canadian retail pharmacy, faced the challenge that many users who downloaded its BeWell loyalty app were not creating accounts and were likely to delete it shortly after installation. Partnering with vendor Northern Commerce, the goal was to boost both app installs and pharmacy profile creations by targeting higher-value, engaged users.

Northern Commerce implemented a strategy leveraging Google's Universal App Campaign (UAC) tool. They used machine learning and Rexall's first-party data to target users more likely to create a profile and engage with the app's features. This data-driven approach by Northern Commerce yielded significant results, including a 69% increase in app installs, a 256% increase in total conversions, and a 19% decrease in cost per conversion.

Rexall