Case Study: a major retailer achieves a reliable, CDP-ready data layer with Northern Commerce and Tealium

Retail Giant overhauls its data layer with Northern Commerce, resolving 60+ legacy issues

A major retailer faced significant data challenges after a merger, leaving its analytics tracking broken and its Tealium Customer Data Platform (CDP) underutilized. With a tangled data layer and internal expertise gaps, the retailer partnered with Northern Commerce to rebuild confidence and functionality in its data infrastructure.

Northern Commerce conducted a comprehensive audit and rebuild of the Tealium iQ setup and data layer, resolving over 60 legacy issues and restructuring tags. They then enhanced the AudienceStream CDP by unifying online and offline customer data. This solution delivered a reliable, scalable data foundation, resulting in accurate analytics, advanced segmentation capabilities, and increased team confidence for the retailer.