Case Study: Hillberg & Berk boosts revenue and ROAS with Northern Commerce

Hillberg & Berk boosts revenue 113% with Northern Commerce

Hillberg & Berk, an established luxury jewelry retailer, faced significant challenges when the COVID-19 pandemic lockdowns threatened their growth. Their eCommerce performance was underperforming, and they needed to quickly improve online revenue. They hired the vendor Northern Commerce to redesign their Shopify Plus website and help them navigate this crisis.

Northern Commerce implemented a three-pillar strategy focusing on engagement, experience, and commerce. This involved optimizing advertising, leveraging Shopify Plus customizations to increase order values, and using email automation to improve customer retention. The solution delivered by Northern Commerce resulted in a 6x return on ad spend, an 80% increase in customer lifetime value, and a 113% increase in year-over-year revenue.

Hillberg & Berk