Case Study: Collective Arts Brewing improves regional email personalization and retention with Northern Commerce

Collective Arts Brewing strengthens regional email compliance and retention with Northern Commerce

Collective Arts Brewing, a brand that fuses craft beverages with art, faced challenges as it expanded into Canada, the USA, and Europe. Their existing email program could not handle the advanced segmentation needed for regional compliance and personalized messaging. They partnered with Northern Commerce to develop a scalable email marketing strategy using Klaviyo.

Northern Commerce migrated the email program from Mailchimp to a multi-account Klaviyo solution, creating separate accounts for each region. They implemented advanced segmentation and IP geolocation for targeting, ensured compliance with regional laws, and optimized for deliverability. This bespoke strategy allowed Collective Arts Brewing to effectively deliver the right message to the right customer at the right time, scaling performance and emphasizing customer retention.

Collective Arts Brewing