Case Study: Cineplex boosts brand loyalty and theatre visits with Northern Commerce's multi-channel media campaign

Cineplex boosts theatre visits with Northern Commerce using 250+ creative assets

Cineplex faced significant disruptions and challenges due to COVID-19, requiring an agile strategy to drive awareness and increase theatre visits. They partnered with Northern Commerce to relaunch their brand campaign.

Northern Commerce implemented a multi-channel, multi-funnel media campaign featuring over 250 creative assets in English and French. This solution included new contextual messaging to encourage moviegoers to return to theatres. The campaign by Northern Commerce was a success, resulting in increased brand loyalty and a higher frequency of theatre visits.

Cineplex