Case Study: a Fortune 500 healthcare company modernizes analytics and scales future-ready insights with Northern Commerce

a Fortune 500 Healthcare Company scales analytics across 35M hits with Northern Commerce

Northern Commerce partnered with a Fortune 500 healthcare company, a global pharmaceutical firm, to address its fragmented and outdated analytics infrastructure. The client faced inconsistent tracking across dozens of brand websites due to an outdated data layer and reliance on Adobe's legacy appMeasurement.js library. This made data unreliable, hampered scaling, and hindered the adoption of advanced tools like Adobe Customer Journey Analytics, especially before a major Super Bowl campaign.

The solution from Northern Commerce involved modernizing the tracking foundation by implementing a scalable, event-driven data layer and migrating key sites to Adobe's Web SDK (alloy.js). They standardized analytics by embedding tracking directly into the client's Adobe Experience Manager (AEM) framework and internal web templates, automating setup for new sites. This provided consistent, trustworthy data, supported a high-traffic Super Bowl campaign with 2.6 million hits, and laid a ready foundation for future Adobe CJA and CDP integration, while reducing manual effort and accelerating site launches.