Case Study: Omnilux achieves clearer marketing performance insights with Northbeam

Why Omnilux Uses Northbeam to Make Crucial Marketing Decisions

Omnilux, a medical-grade LED light therapy business, transitioned to a direct-to-consumer model and faced challenges with fragmented analytics tools. Their legacy systems provided inconsistent data, preventing them from confidently attributing marketing performance to specific channels or investments as they scaled. They turned to vendor Northbeam for a solution, adopting its Multi-Touch Attribution and Media Mix Modeling+ services to gain clarity.

By implementing Northbeam, Omnilux centralized its attribution and gained holistic visibility across its marketing efforts. This provided a single, reliable source of truth, enabling more efficient budget allocation, a better understanding of performance by product and channel, and improved creative optimization. The Northbeam solution resulted in greater confidence across their marketing, finance, and leadership teams, allowing for smarter investment decisions and efficient scaling of their DTC revenue.

Omnilux

Quinten Stanier

President