Case Study: Kitsch achieves higher ROAS and revenue with Northbeam's first-party attribution

Unlocking Growth With Dependable Data & Clear Customer Journeys

Kitsch, an enterprise in the beauty and personal care industry, was struggling with unreliable platform-reported data from Meta after iOS14. This led to wasted ad spend and an inability to identify which campaigns were truly driving growth. They turned to vendor Northbeam and its first-party attribution product, Apex, to find a dependable measurement solution.

By implementing Northbeam's proprietary pixel and using its Clicks-Only attribution model, Kitsch gained a clear view of the customer journey. This allowed them to confidently reallocate their budget to the highest-performing campaigns. The results for Kitsch were significant, including a 22% increase in Facebook ROAS, a 60% lift in revenue, and a 17% reduction in customer acquisition cost.

Kitsch

Carly London

Marketing Consultant