Case Study: Tumble achieves 150% revenue growth with Northbeam

Tumble grows revenue 150% YoY with Northbeam

Tumble, a fast-growing home business, faced a challenge scaling its operations due to unreliable platform-reported metrics and last-click attribution. This made it difficult for their lean team to separate real customer demand from noise and confidently evaluate new initiatives. They turned to Northbeam and its multi-touch attribution platform to gain clarity.

By implementing Northbeam's solution and adopting a clicks + views attribution model, Tumble gained a unified view of performance. This revealed true customer demand, especially for products with longer consideration cycles. The results were significant, including a 150% year-over-year revenue growth and a 183% increase in attributed revenue for a new product line, giving the team confidence to scale.

Tumble