Case Study: Timex achieves record DTC growth with Northbeam

Timex grows revenue 3x with Northbeam

Timex, an enterprise in the apparel and fashion industry, faced challenges with fragmented marketing measurement as it scaled its direct-to-consumer business. The company needed consolidated and transparent insights to evaluate media effectiveness and guide investment decisions. To address this, Timex adopted Northbeam's Multi-Touch Attribution and Media Mix Modeling services.

By implementing Northbeam's MTA for daily optimization and MMM for strategic planning, Timex gained actionable insights. These revealed that Meta was significantly under-attributed, leading to aggressive budget reallocation. As a result, Northbeam helped Timex achieve its best-ever revenue quarter in Q4 2024, tripling both its year-over-year total business revenue and its Meta investment with immediate gains.

Timex