Case Study: The Oodie gains clearer customer journey insights with Northbeam

The Oodie gains near-real-time attribution insights with Northbeam

The Oodie, a global comfortwear enterprise, faced challenges with attribution and scaling as it expanded into new international markets. Platform-reported metrics were insufficient for understanding true channel performance and incremental growth across diverse regions. To address this complexity, The Oodie implemented the Northbeam marketing intelligence platform, specifically using its Apex product with Multi-Touch Attribution.

With Northbeam, The Oodie gained near-real-time, first-party data insights into key metrics like customer acquisition cost (CAC) and return on ad spend (ROAS). This enabled smarter, market-specific strategies and confident scaling. The solution provided clear visibility into new customer performance and allowed for incrementality testing to inform campaign decisions, effectively operating as an extension of The Oodie's paid media team.

The Oodie