Case Study: PetMeds achieves higher-value acquisition and growth with Northbeam

Targeting High-Value Customers and Subscriptions for Sustainable Growth at PetMeds

PetMeds, an established e-commerce business in the health and wellness industry, faced challenges with fragmented data silos that obscured customer lifetime value and made customer acquisition inefficient. They struggled to identify which marketing channels were bringing in high-value, returning subscribers. To address this, they partnered with Northbeam to gain clarity through its multi-touch attribution and media mix modeling services.

By implementing Northbeam, PetMeds unified its marketing data using a first-party, clicks-only attribution model. This allowed them to identify Google as a key acquisition channel and refocus their spending more effectively. The solution delivered significant results for PetMeds, including a 21% decrease in customer acquisition cost, a 26% increase in orders, and a 74% improvement in return on ad spend.

Petmeds

Dan Pingree

Chief Marketing Officer