Case Study: ShearComfort achieves profitable growth with Northbeam

ShearComfort boosts MER 25% with Northbeam

ShearComfort, an SMB in the automotive industry, struggled with fragmented marketing data from sources like GA4 and spreadsheets, making it difficult to connect ad spend to revenue. This lack of a unified, multi-touch attribution view slowed analysis and made justifying budget decisions a challenge. To address this, they worked with their consultant, Grayvault Consulting, who implemented Northbeam's Multi-Touch Attribution product.

The solution involved using Northbeam to create a single source of truth, applying different attribution models for upper and lower-funnel activities. This provided ShearComfort with a holistic view of performance. By adopting Northbeam, the company achieved a 25% increase in MER, a 12% reduction in CAC, and a 59% increase in CTR, leading to a return to profitable growth.

ShearComfort