Case Study: MyHD DJ Store achieves 84% higher blended ROAS with Northbeam

Improving ROAS +84% With Data Driven Decisions at MyHD

MyHD DJ Store, an e-commerce business, faced the challenge of not being able to accurately identify which marketing channels were delivering the best returns. This lack of clear data led to inefficient ad spend decisions, forcing the owner to rely on instinct. They turned to Northbeam's platform for a data-driven solution.

Northbeam provided MyHD DJ Store with actionable insights by consolidating first-party data and offering advanced attribution. Using this data, they reallocated their budget from underperforming channels to higher-ROAS ones like Google Ads. This strategy, implemented by Northbeam, resulted in an 84% improvement in blended ROAS and a 21% reduction in customer acquisition costs.

MyHD DJ Store

Juan

MyHD DJ Store