Case Study: The Ridge achieves 239% YoY revenue growth with Northbeam

How The Ridge Used Tactical Media Buying to hit $300 Million in Wallet Sales

The Ridge, an enterprise DTC business in the apparel and fashion industry, faced challenges with platform bias and rising customer acquisition costs. Their analytics from Google and in-platform reports were skewed, creating blind spots and making it difficult to connect marketing spend to revenue. To solve this, they partnered with Northbeam, adopting its Apex and Multi-Touch Attribution products for clearer insights.

Northbeam implemented its machine-learning-powered attribution and custom labeling to organize performance by customer intent rather than just by platform. This solution provided The Ridge with first-party data clarity into the full customer journey, enabling smarter media buying. The results were significant, including a 24% improvement in ROAS, a 15% increase in MER, and 239% year-over-year revenue growth.

The Ridge

Connor MacDonald

Chief Marketing Officer