Case Study: Kizik achieves clearer lifetime value and attribution insights with Northbeam

How Northbeam Gives The Kizik Team Answers to Questions They Didn’t Know They Had

Kizik, a direct-to-consumer hands-free footwear company, faced challenges with outdated measurement tools as it scaled. Its spreadsheets and last-click attribution could no longer explain customer behavior or true lifetime value, making it difficult to balance growth with profitability. To address this, Kizik partnered with Northbeam for its multi-touch attribution and analytics services.

By implementing Northbeam, Kizik gained a holistic view of the customer journey, enabling better attribution and faster decision-making. The solution provided by Northbeam delivered a clearer understanding of customer lifetime value and improved campaign evaluation. This allowed the team to balance growth and profitability with more confidence and align its strategies for acquisition and retention.

Kizik

Jesse Semchuck

Head of Acquisition