Case Study: Jones Road Beauty Achieves Viral Growth and Higher ROAS with Northbeam

How Jones Road Beauty Unlocked Viral Growth by Choosing the Right Attribution Solution

Jones Road Beauty, a cosmetics brand founded by Bobbi Brown, experienced massive viral growth on TikTok but struggled with an unreliable attribution partner. Their previous tool provided inconsistent and confusing data, making it impossible to trust their cross-channel analysis and effectively scale their marketing efforts. This led them to seek a new solution, which they found with vendor Northbeam.

By implementing Northbeam's attribution platform, Jones Road Beauty gained access to stable, consistent data and proprietary models like 1-Day Clicks Only. This allowed them to accurately measure performance across channels, understand customer lifetime value, and confidently scale spending. The results were significant, including a 120% increase in total revenue for 2022 and continued strong growth into 2023, with notable improvements on platforms like TikTok and YouTube, all achieved with the help of Northbeam.

Jones Road Beauty

Cody Plofker

Chief Marketing Officer