Case Study: HexClad achieves 156% revenue growth with Northbeam

How HexClad uses Northbeam's Indefinite Lookback Windows for Global Scale

HexClad, an enterprise in the home and living industry, faced a significant challenge with traditional marketing attribution. Their customers often took one to three months to convert after interacting with multiple ads, but short attribution windows failed to capture this full journey, making it difficult to allocate budget and forecast revenue. To gain clarity, they turned to the multi-touch attribution platform from Northbeam.

By implementing Northbeam with indefinite lookback windows, HexClad could finally connect past marketing spend to future revenue, organizing performance by country and creative. This solution provided a complete view of the customer journey and enabled smarter scaling. The results were substantial, including a 158% year-over-year revenue growth, a 34% reduction in customer acquisition cost, and an increase in Marketing Efficiency Ratio (MER) from 3.9x to 5.5x.

HexClad

Connor Rolain

Head of Growth