Case Study: Dr. Squatch improves CAC, AOV, and revenue with Northbeam

How Dr. Squatch uses Northbeam

Dr. Squatch, an enterprise in the beauty and personal care industry, faced challenges with platform-biased analytics that could not accurately measure omnichannel impact or customer lifetime value. This lack of clarity made it difficult to justify marketing spend and optimize CAC, especially with the added complexity of subscription visibility, discounts, and returns. To address this, they turned to vendor Northbeam and its Multi-Touch Attribution product.

By implementing Northbeam, Dr. Squatch gained a centralized source of truth. The vendor's solution, particularly its Custom Metrics feature, allowed the team to build tailored KPIs to identify which campaigns drove high-LTV subscribers. This led to a 3% increase in average order value, a 2.9% reduction in CAC during a period of elevated CPMs, and a 31.8% revenue growth with a 3.8% ROAS in a single quarter.

Dr. Squatch

April Lonchar

Manager of Growth Strategy