Case Study: Grüns achieves 40X revenue growth with Northbeam

Grüns grows revenue 40X with Northbeam

Grüns, a fast-growing health and wellness business, faced the challenge of needing to scale its marketing spend quickly and efficiently. As a young company testing numerous new channels and creatives, it struggled to identify true incremental growth and new customer acquisition due to misleading platform-reported metrics. To solve this, they turned to Northbeam and implemented its Multi-Touch Attribution product to gain clarity on what was truly driving growth.

By using Northbeam as its centralized measurement platform, Grüns gained visibility into metrics like new customer acquisition cost and could see which specific ads and creatives were driving results. The solution provided by Northbeam enabled the team to scale with confidence, resulting in a 22x increase in media spend, a 40x growth in total revenue, and a 14% reduction in customer acquisition cost. Northbeam became the company's daily source of truth for decision-making across its leadership and growth teams.

Grüns