Case Study: Gardyn achieves data-driven marketing efficiency with Northbeam

Gardyn cuts Meta spend 69% with Northbeam

Gardyn, a company in the home and living industry, faced significant challenges in understanding its marketing performance. After iOS 14, the team struggled with inflated platform metrics and attribution gaps, making it difficult to optimize campaigns and attribute revenue. They turned to Northbeam and its Multi-Touch Attribution product to find a clearer way to measure their marketing efforts.

By implementing Northbeam as its centralized analytics platform, Gardyn gained granular visibility into channel quality and funnel health. This enabled the team to make smarter, data-driven decisions and reallocate spend efficiently. The results from using Northbeam were substantial, including a 69% reduction in Meta spend while keeping revenue flat, a 48% drop in cost per new visit, and a 95% increase in core performance metrics.

Gardyn