Case Study: Vessi boosts Meta revenue and view-through attribution with Northbeam

Creative Iteration and Optimization at Vessi Through Trustworth First-Party Metrics

Vessi, a direct-to-consumer footwear business, faced a challenge with Meta advertising. Their reliance on click-only attribution prevented them from understanding how upper-funnel ad impressions influenced sales, making it difficult to measure the true impact of their awareness campaigns and justify their marketing budget. To address this, they turned to vendor Northbeam and its Clicks + Deterministic Views attribution model.

Northbeam's solution deterministically connected verified Meta ad views to Vessi's first-party order data, revealing the hidden influence of view-through conversions. This provided a clear, holistic picture of Meta's performance across the entire customer journey. The results were significant: a 46.61% increase in attributed transactions, a 49.44% lift in Meta revenue, and the identification of over $260,000 in previously unaccounted revenue, giving Vessi the confidence to scale their strategic investments.

Vessi

Shaun Hobbs

Sr. Performance Marketing Manager