Case Study: Air Oasis achieves clearer attribution and higher ROAS with Northbeam

Air Oasis uncovers 17% more orders with Northbeam

Air Oasis, an ecommerce brand in the home and living space, faced challenges with inflated and overlapping platform metrics from channels like Google Ads, making it difficult to trust where their new customer acquisition and growth were truly coming from. They partnered with Northbeam to implement its Multi-Touch Attribution solution to gain a clearer, cross-channel view of performance.

Using Northbeam, the team was able to deduplicate performance across channels and optimize for long-term value. The solution provided by Northbeam delivered significant results, including the discovery of 17% more orders, a 1.4x lift in customer lifetime value, and a 4.2x ROAS, enabling confident budget decisions based on true acquisition impact.

Air Oasis